Applebee's is strategically located along Old Franklin Turnpike (17,000 VPD) and easy access to major thoroughfares such as Highway 220 (27,000 VPD), School Board Road (4,400 VPD), and Bernard Road (3,300 VPD). Located at Rocky Mount Marketplace—a Kroger-anchored shopping center with over 2 million annual visits, according to Placer.ai—the 1.32-acre outparcel offers ample parking and is positioned just 0.5 miles from Highway 220, a key route between Roanoke and Martinsville. The site sits within the town’s primary retail corridor and is surrounded by active development, including a new Hampton Inn, a Career and Technical Education facility, and several residential projects within a two-mile radius. Several hotels totaling 130 rooms are located within a three-mile radius, and the property is less than a mile from Rocky Mount Plaza, a 127,683-square-foot shopping center with national retailers such as Subway, McDonald’s, Advance Auto Parts, and Sherwin-Williams. Additional nearby national tenants include Walmart, CVS, Lowe’s, Starbucks, and Dollar Tree. The 5-mile radius is home to approximately 14,104 residents, with an average household income of $65,132. The area also benefits from its proximity to major cities, including Roanoke, Martinsville, and Lynchburg.